Genesis Reveals its First Luxury SUV — The GV80

By TMA Howe

 

At the recent New York Motor Show, Genesis – the luxury brand of Hyundai – revealed their take on a zero emission hydrogen fuel cell vehicle.

The Genesis GV80 concept – the company’s first foray into the luxury SUV market – has been designed to ensure it meets global environmental targets by utilizing the latest plug-in hydrogen fuel cell technology. Performance has been enhanced by its 23-inch mesh alloy wheels, specially designed to reduce weight while allowing the proper cooling of the vehicle’s large brake system, while its unique flush electronic door handles also assist by improving aerodynamics.

The Genesis GV80 concept – the company’s first foray into the luxury SUV market – has been designed to ensure it meets global environmental targets by utilizing the latest plug-in hydrogen fuel cell technology. Performance has been enhanced by its 23-inch mesh alloy wheels, specially designed to reduce weight while allowing the proper cooling of the vehicle’s large brake system, while its unique flush electronic door handles also assist by improving aerodynamics.

“The GV80 Concept is an SUV that alludes to the confidence and evolution of the Genesis brand – its design is timeless, with an understated yet dynamic overall surface complexity,” says Luc Donckerwolke, Genesis’ head of design. “These are all characteristics that embody Genesis products and delicately reflect distinctive elements, which you’ll continue to see in future models.”

 

Beautiful by Design

 

The front of the GV80 Concept certainly presents a powerful presence, with the classy Genesis crest grille leading the eye neatly to the vehicle’s horizontal quad LED headlamps. These in turn draw attention to the nicely rounded shape of the body – in stark contrast to the generally more angular models on sale today. At the rear, beautiful slim quad lamps with laser fibre optic technology provide a pleasing lighting signature.

Inside, it’s clear that technology was at the forefront of the design. Running along the front, from door-to-door, is a horizontal 22-inch curved OLED (organic light-emitting diode) display that enables individual driver and passenger interface: while the driver can control such things as navigation, entertainment, communication and environment – all of which can be customized – the passenger can control their own display without causing any distraction. A central console runs down the middle of the vehicle creating a separate environment for each passenger, each with a handcrafted seat, while additional storage compartments are integrated in the lower doors.

To sum up: The Genesis GV80 Concept has certainly been designed with comfort (and style) in mind, cocooning its passengers in luxurious red leather, polished aluminium and ash wood – all whilst saving the planet in a beautifully designed vehicle powered by a plug-in hydrogen fuel cell.

What more could one wish for in an SUV?

 

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